AI Insights · Timothy · January 2021
Performance of Top Basketball Games in Brazil, Q4 2020
A Sensor Tower analysis reveals the performance trends for top basketball games in Brazil during the fourth quarter of 2020. The report showcases download and user engagement data for leading titles on the unified platform.
As the year 2020 came to a close, the basketball gaming category saw varying user engagement and download figures in Brazil, according to data from Sensor Tower. Here's a look at how the top basketball games performed on the unified platform in Q4.
NBA LIVE Mobile Basketball by Electronic Arts showed a downward trend in revenue from early October's peak of around $2.3K to approximately $1.2K by year-end. Downloads started strong at 35K in early October but dipped to 18K by the end of December. Weekly active users (WAUs) also decreased from 246K to 179K over the quarter.
Basketball Stars™: Multiplayer from Miniclip.com experienced a revenue drop, starting the quarter at $880 and ending at $299. Downloads for the game declined from 31K in early October to 13K by the end of December, while WAUs saw a decrease from 124K to 80K in the same period.
SLAM DUNK from TV Animation, published by Program Twenty Three, had a notable spike in downloads with 59K in its release week, but this figure fell to 1.2K by the end of December. The game's WAUs followed a similar trajectory, plummeting from 46K to just under 5K in the span of five weeks.
NBA 2K Mobile Basketball Game by 2K saw revenue fluctuate throughout the quarter, with a high of $752 in the third week of December. Downloads peaked at 3.2K in the last two weeks of the year, while WAUs increased from 3.5K to over 5.2K during the quarter.
Lastly, NBA 2K20, also by 2K, had its revenue peak at $783 in late November, then settled at $389 by the end of December. The game's downloads saw a significant boost to 984 in the third week of November but normalized to 146 by year's end. WAUs slightly increased from 157 at the start of the quarter to 174 in the final week.
For more insights and detailed analytics on app performance, Sensor Tower's platform offers comprehensive data across multiple regions and categories.
